Q&As - Ecommerce Marketing Mistakes

Don't Let These Ecommerce Mistakes Cost You Sales! (Summary)

Running a successful online store requires a strategic approach. In this blog post, we at Oak Haven Solutions identified common ecommerce marketing mistakes businesses make and offered solutions to get you back on track.

We explored the importance of crafting compelling product descriptions, ensuring mobile optimisation, and streamlining the checkout process. Additionally, we discussed the benefits of transparent shipping and return policies, and prioritising excellent customer service.

General Ecommerce Marketing:

  • Q: I don't have a lot of time to write detailed product descriptions. What are some quick tips to improve existing ones?

    • A: Even small improvements can make a big difference. Focus on including keywords relevant to your product, highlight the benefits the product offers to the customer, and add bullet points for easy readability.

  • Q: My website looks great on my desktop computer, but it's clunky on my phone. What can I do?

    • A: Most website builders offer mobile preview options. Use them to identify any layout issues or text that's too small on mobile screens. Consider responsive design themes that automatically adjust for different devices.

Product Descriptions & Customer Experience:

  • Q: Should I offer free shipping on all orders?

    • A: Free shipping can be a great incentive, but it can also cut into your profit margins. Consider offering free shipping above a certain order value or for specific promotions.
    • Clearly communicate your shipping costs and estimated delivery times to avoid any surprises for customers.

  • Q: How can I encourage customers to leave reviews?

    • A: Make it easy for customers to leave reviews by including a review section on your product pages. Send follow-up emails after purchases requesting feedback and offer incentives (e.g., discounts) for leaving reviews.

  • Q: What if I don't have a lot of budget for customer service?

    • A: Even with limited resources, prioritise responding to customer inquiries promptly and professionally. Utilise automated email responders for basic questions and offer live chat options during peak business hours.

Read the full article for actionable tips and learn how to avoid these critical mistakes: 

Ecommerce Marketing Mistakes to Avoid (and How to Fix Them): https://www.oakhaven.uk/blog/ecommerce-marketing-mistakes-to-avoid-and-how-to-fix-them

Oak Haven Solutions offers comprehensive digital marketing services, including SEO, PPC advertising, and email marketing campaigns tailored to boost your online store's visibility and drive sales.

Contact us today for a free consultation!